This beverage category is attracting millions of dollars inВ venture capitalВ investment and changing the drinking habits of a people known for colonizing the world with corn-syrup-laden soda and watered-down beer.ДЄmericans spent $389 million on hard seltzer, according to a Nielsen survey of supermarkets and other beverage retailers, an increase ofВ 210 percent from 2018.вЂќ More specifically sparkling water, an umbrella term that encompasses club soda and seltzer. вЂњThe drink of summer 2019 complies with just about every diet, befits all age groups, can be found in grocery stores across the United States (as has been the case for decades) and wonвЂ™t get you drunk - unless, of course,В it will. The New York Times has a wonderful piece on the rise in seltzer demand, and itвЂ™s been nothing short of dramatic! Consumers are willing to spend more on a product they recognize and trust. This is why Apple can charge more for a phone than Samsung or Google.

A higher gross margin is synonymous with more brand recognition.

ItвЂ™s a tremendous identifier of brand pricing power. Gross margin is total sales, less cost of goods sold. Anheuser BuschвЂ™s gross margin has fallen in recent years, but it still hovers around 60%. However, we can always look to competitorsвЂ™ margins for a rough shot analysis. The brand said in October 2019 that White Claw had already seen retail sales of $638 million this year, and the brand now says it can top $1.5 billion in sales by the end of 2019.вЂќДue to White Claw being a private brand within Mark Anthony Brands, there are no publicly available financial statements. The CompanyвЂ™s portfolio of brands includes MikeвЂ™s Hard Lemonade, MikeвЂ™s Harder, and Cayman Jack.вЂќ Sales and ProfitabilityД¬NBC noted вЂњSales of White Claw are up roughly 250% in 2019 compared to the previous year, according to data from Nielsen. The Mark Anthony Group of Companies is one of North AmericaвЂ™s most diversified and successful private beverage companies, focusing on the alcohol beverage sector.ДЇounded in 1972, the Company grew organically from a one-man wine importing business to a producer and distributor of fine wine, premium beer and today is the largest RTD (ready to drink) Company in North America and the fourth largest in the world. Last year, von Mandl bought his fifth winery in British ColumbiaвЂ™s Okanagan Valley, where heвЂ™s spent millions attracting star winemakers and producing award-winning Chardonnays and Pinot Noirs.вЂќ Mark Anthony Brands He has poured a good bit of that money back into his first love: wine. вЂњIt was the latest in a string of successes that includes MikeвЂ™s Hard Lemonade and has given von Mandl, 69, a net worth of about $3.4 billion, according to theВ Bloomberg Billionaires Index. It may not have been another White Claw summer after the unveiling of Surge, but hard seltzer doesn't appear to be going away anytime soon.Bloomberg wrote an excellent biographical piece on the founder in 2019, after White Claw made him a billionaire. The new variety pack is a lot like the traditional White Claw variety pack, but it'll land in the blue box that has become the signature of Surge. You can still pick up those big single-serve cans of Surge, but the new variety pack will feature the high-ABV drink in the slim 12-ouncers. It carries an 8% ABV and comes in a big 16-ounce can instead of the skinny 12-ounce can that has become the gold standard for hard seltzer. The innovation? That it has a whole lot more alcohol than your typical hard seltzer. If you require a refresher: Surge was tagged as White Claw's latest innovation back in April. That duo joins the two existing Surge flavors, Blood Orange and Cranberry. It will arrive with two new flavors, Blackberry and Natural Lime. On September 1, it unveiled the first-ever variety pack for Surge. It was only a few months ago that White Claw, the apex predator of the hard seltzer world, launched Surge, a hard seltzer with high alcohol content. That, however, does not mean that it is about to fade away nor does it mean that you're done seeing a flood of new hard seltzers hitting shelves. The slowing of the hard seltzer boom was inevitable.

12 pack white claw